Driving Growth Through Influence,
Strategy & Collaboration
Before moving into enterprise consulting, I spent years on the agency side in Mexico — managing social media strategy, content, and campaigns for premium global brands while owning the full client relationship from strategy through performance reporting. This experience shaped how I understand agency operations, client expectations, and the dynamics between platforms, agencies, and end clients.
Brand Portfolio — Direct Account Management
Led social media strategy and content for premium brands across spirits, entertainment, and consumer tech — developing campaigns, managing content calendars, and reporting on performance for global brand stakeholders.
Agency Ecosystem — Production Partner Network
Worked within Mescalina, a production partner for major agency holding groups in Mexico. This meant close collaboration with the local agency ecosystem — understanding their workflows, deliverable standards, and how they manage end-client relationships from the inside.
The Account
Regional bank based in Miami (part of Chilean banking group Bci), serving business, personal, and international clients — particularly from Latin America. Brand positioning: "Say Yes to Possibility."
vs. 2–4 week avg.
The Opportunity
Multiple business lines (Small Business Banking, International Banking, Wealth Management, TotalBank) all competing for limited resources. Each strategic roadmap surfaced the next growth opportunity — creating a self-reinforcing cycle of recurring work and account upgrades.
single strategy engagement
🎯 Near-Term: Account Management
Build strong foundations with assigned partners — understand their business, map product usage to their client needs, drive adoption, and establish the cadence and trust needed to retain and grow each account consistently.
📊 Build: Success Frameworks
Develop repeatable success playbooks based on patterns across the portfolio — what works for which type of partner, which features drive the most value per use case, and how to proactively identify at-risk accounts before they churn.
📈 Grow: Deepen Partnerships
Evolve managed accounts into strategic partnerships — moving beyond reactive support into proactive roadmapping, QBRs, and co-created success plans that drive expansion and long-term retention.
🔄 Evolve: Partnership Models
As the portfolio matures, explore opportunities to expand beyond traditional agency partnerships — identifying potential reseller structures, commission models, or vendor ecosystem partnerships where they create mutual value.
Articulate
Multi-phase engagement spanning 6 projects over multiple quarters — from category landscape research and competitive analysis to creative direction, A/B testing frameworks, evergreen ads audit, and messaging strategy. Each phase built on the last, informing the brand's visual modernization.
Curative
Started with content strategy, evolved into a comprehensive brand architecture project spanning multiple product lines — including internal content playbooks and demand marketing frameworks. Demonstrates moving from tactical work to shaping how the entire brand is structured.
OysterHR
Multi-phase engagement across 4 projects: competitive analysis → brand platform → workshop facilitation → podcast production. The brand platform evolved as the company grew, updating to reflect new goals, values, and business maturity over each phase.